Elevating Experiences Through Design ✨🙋🏻♀️
Hello, My name is Jessica!
I am a multi-disciplinary designer with 10+ years of experience in the industry, specializing in UX/UI Design, Interaction Design, and Visual Design. Currently working as a Senior Product Designer at Microsoft, exploring and living in San Francisco Bay Area. Learn more about me here, or explore my curated work samples👇🏻
Microsoft | Teams & Viva Engage
Transforming large-scale meeting communication with a new conversation model
Elevating the large-scale meeting experience with a comprehensive UX redesign of Live Events and seamless integration of a Q&A model into the virtual Town Hall.
Role
Design Lead
Duration
9 months
Client & Project
Microsoft
Viva Engage
Teams
Responsibilities
UX & UI Design / UX Research / Visual Design / Design System / Workshop Facilitator
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Out of respect for privacy, I am sharing project highlights over sharing extensive details publicly. Please rely on overarching summaries for insight into my contributions and reach out for more information. I'd be happy to discuss my creative process and project specifics with your team.
Microsoft | Answers Hub in Viva Engage
Empowering Communities with Knowledge Sharing
Empowering domain experts and community members to facilitate active knowledge sharing and topic verification within communities, fostering engagement and driving company growth.
Client & Project
Microsoft
Viva Engage
Role
Design Lead
Product Designer
Responsibilities
UX & UI Design / UX Research / Visual Design / Workshop Facilitator / Concept & Vision Work
-
Out of respect for privacy, I am sharing project highlights over sharing extensive details publicly.
Please rely on overarching summaries for insight into my contributions and reach out for more information. I'd be happy to discuss my creative process and project specifics with your team.
Yahoo! | Gemini Ads
Empowering Ads Management through Mobilization
This was born from a self-initiative project involving the product manager, engineering lead and myself. We huddled together, brainstormed ideas and defined a roadmap to develop and deliver the experience. The primary goal was to streamline the campaign management process for advertisers and campaign managers, freeing them from their desks, while also potentially attracting more users.
When I joined the Ads team, I noticed that Gemini ,Yahoo!'s native advertising platform, lacked mobile support leaving users unable to access their campaigns via their mobile devices. However, many campaign managers monitor campaigns continuously throughout the day, often requiring quick actions such as checking campaign status, pausing, or adjusting budgets. Recognizing the need to meet user demands and compete with ad products from Facebook and Google, we aimed to set a higher standard by creating an intuitive mobile campaign manager accessible within the Yahoo/Gemini client.
My Role & Responsibilities
Initiated the project alongside the product lead, serving as the sole designer responsible for end-to-end design for UX/UI, creation of the v1 design system for mobile, and conducting research for user insight and design validation
As our project gained recognition and investment, took the position of Design Lead, overseeing all design efforts for UX/UI and providing guidance to the visual designer
Collaborated closely with the product manager to define the key feature list and establish the product direction
Worked with a cross-functional team including company leadership, design leadership, product lead, engineering lead, and visual designer
Key Outcomes
Introduced the native mobile app featuring key management functionalities alongside mobile-specific experiences, including live preview capabilities
Initially rolled out to the global sales team for internal testing and feedback (dogfooding), followed by a successful public release
Received commendation from executive leadership, with one stating. “The team’s initiative is exactly what we need when presenting a challenge to our teams. The self-initiated project brought to the forefront many of the desktop features and is a great multi-device approach to Gemini. We literally went from having zero self-serve capabilities on the phone to having an awesome app for advertisers to make changes and optimize campaigns on the go.”
Role
Design Lead
Duration
5 months
Responsibilities
UX & UI Design / UX Research / Visual Design / Design System
Client & Project
Yahoo!
Gemini Ads: Native mobile app launch (iOS & Android)
Yahoo! | Gemini Ads
Driving growth and innovation in the advertising platform
During my time at Yahoo!, I transitioned to the Ads team to have the opportunity to work on enterprise-level experience. Gemini serves as Yahoo!'s native advertising platform, offering both native and search advertising solutions.
I spearheaded its numerous feature initiatives, including the end-to-end design for Gemini's native mobile apps on iOS and Android. Additionally, I led the redesign efforts for core features such as Bulk Edit/Upload and the Ad Formats Composer, while also designing a variety of advanced ad formats. I provided creative direction for the Native Ads client home page, ad.com, overseeing a team of two designers with whom I collaborated closely.
Role
Product Designer
Responsibilities
UX & UI Design / UX Research / Visual Design / Creative Direction / Workshop Facilitator
Client & Project
Yahoo!
Gemini Ads
Yahoo! | Mail
Delivering a reliable and engaging mail service globally, irrespective of location, device, or network speeds
One of my notable accomplishments during my tenure in Yahoo!'s communications team (Mail & Messenger) was leading and successfully launching the redesign of Yahoo Mail for touch experience: Noble.
Noble, our newly redesigned mobile web mail app, offers a streamlined user experience akin to Yahoo Mail's native mobile app. Compared to Yahoo's legacy mobile web, Noble brings significant improvements in aesthetics, featuring a cleaner UI, rich interaction design, and intuitive gestures, serving users worldwide.
The primary goal was to ensure seamless access to Yahoo Mail on smartphones globally, regardless of device type or network speed, through seamless HTML integration between desktop and mobile platforms. Additionally, to encourage regular usage and potentially drive installations of the Yahoo native app by showcasing its unique and advanced features within the mobile web experience.
My Role & Responsibilities
Joined project as Design Lead, overseeing overall design efforts for UX/UI
Managed end-to-end design process, research, and project management
Collaborated with product manager to define key feature list and product direction
Worked closely with cross-functional team including company leadership, product managers, engineers, UX writer, and two designers
Key Outcomes
Successful redesign of the app with all key features fully available, with surprise 'Easter-Egg' moments highlighting advanced interactions for Native Mobile App upselling
The redesigned app is now available globally, having been launched to 100% of our users in both the US and international markets
Feedback from our 300 million users worldwide regarding has been overwhelmingly positive, with an opt-out rate consistently below 1%
Role
Design & Project Lead
Duration
4 months
Responsibilities
UX & UI Design / UX Research / Visual Design / Design System
Client & Project
Yahoo!
Mail: Mobile Web App redesign
Yahoo! | Mail
Shaping the future of communication platforms
I began my career at Yahoo! by joining its communications team, where I worked on feature updates and major product initiatives for Yahoo!'s flagship products: Yahoo Mail, Messenger and News.
Key accomplishments include leading the redesign and launch of Yahoo Mail for touch experience, overseeing designs for Yahoo Mail features such as compose, smart views, MiM integration, and contributing to the rebrand of Yahoo Mail's desktop and mobile apps.
During my tenure at Yahoo, I also actively participated in numerous Hackday events, contributing to several winning hack initiatives. Notably, my design work for some of these projects evolved into integrated features within core Yahoo products such as Mail, News, and Play. Specifically, I led the design efforts for integrating news into the Yahoo Mail app during one of these Hackday projects. My work gained recognition and was incorporated into the product roadmap for Yahoo Mail & News as a built-in feature.
Role
Product Designer
Responsibilities
UX & UI Design / UX Research / Visual Design / Project Management / Workshop Facilitator
Client & Project
Yahoo!
Yahoo! Mail
Yahoo! Messenger
Rakuten | Shopstyle
Elevating shopping experience through tailored onboarding
I got hired by Rakuten (Formerly Ebates) to lead redesign for its digital luxury shopping platform - ShopStyle's iOS & Android app. My key contributions include overall app redesign and style guide update. One of highlights was “Tailored Shop” update, which creates a more relevant shopping experience for users through a new smart filter onboarding process that results in a curated and personalized shopping experience showcasing brands shoppers love.
The primary goal was to create more relevant shopping experience for users and get them to be interested in signing up for account. We also want users to get motivated and engaged by being provided with curated result with items from their favorite brands at more earlier level.
My Role & Responsibilities
I led the product discovery, definition, and design processes for both the mobile apps while working closely with design lead for desktop for cohesiveness and alignment between experience between two platforms. Additionally, I assisted with quality assurance during the implementation phase working closely with engineering team and update/enhance UI and style guide based on reviews
Key Outcome
Successful release and conversion - more users complete required steps and create/log in to account - increase by 15%
Role
Design Lead (Mobile platform)
Duration
2 months
Responsibilities
UX & UI Design / UX Research / Visual Design / Design System
Client & Project
Rakuten
Shopstyle
Accenture | Udacity
Personalizing every education journey
I joined Udacity’s design team as a designer owning the growth efforts. Among my key achievements was spearheading the design and launch of the Nanodegree product page, a cornerstone of Udacity’s platform product. The updated website integrated the new Pathfinder experience within the page, empowering students to chart clear learning goals and paths right from the start.
Role
Product Designer
Duration
3 weeks
Responsibilities
UX & UI Design / UX Research / Visual Design
Client & Project
Udacity
Udacity Nanodegree
Groupon
Enabling the sharing of deals with friends and family though a seamless gift-purchasing process
During my time with Groupon's design team, I took ownership of designing multiple key features for enhancing the consumer experience on the platform. One standout project I led was the comprehensive redesign aimed at streamlining Groupon Gifting. This initiative arose from identifying an opportunity to enrich how users share their purchased deals with others through gifting. Despite the existing gifting method, its discoverability was lacking, and there was a conspicuous absence of onboarding and educational materials to acquaint users with this feature.
The enhanced gifting experience not only elevated user satisfaction through personalization but also increased our upselling efforts, leading to notable success metrics.
Role
Product Designer
Duration
6 weeks
Responsibilities
UX & UI Design / UX Research / Visual Design
Client & Project
Groupon
Branding & Creative Direction
Testimonials 👏🏻 👏🏼 👏🏾
“Jessica is deeply passionate about delivering an intuitive, delightful user experiences. She is a quick learner and thorough in her work. She has a keen eye for detail and keeps a close eye on the latest trends in interaction design... Most of all, she has a rare ability to distill bare essential requirements from a complex task... I fully endorse Jessica and would recommend strongly in any endeavor.”
“Jessica is a talented, knowledgeable and professional product designer as well as a team player... she has solid knowledge in product design and she is always open and happy to discuss the design experience with PM and engineers... Besides her excellent work, she is an impressive team player and team builder. She never hesitated to share her knowledge of work and life to co-workers and eager to learn from them which broaden everyone’s horizon.”